Marketing decision tool

7-Number Marketing Performance Calculator

Do not increase your marketing budget until you calculate these seven numbers.

Enter one consistent reporting period. The calculator will translate revenue, margin, spending, leads, and customer value into seven decision-ready metrics.

Business economics

Use the same reporting period and currency for every amount.

Reporting period Enter the period covered by every figure in this assessment. Example: August 2026. Currency Select the currency used for every amount. Example: BDT. Marketing-attributed revenue Enter revenue credited to marketing for this period. Example: BDT 20,000,000. Gross profit margin

Enter gross profit as a percentage of revenue, before marketing costs. Example: 30%. Average order or contract value Enter the average value of one customer order or invoice. Example: BDT 250,000. Purchases per customer per year Enter how many orders an average customer places in one year. Example: 12. Average customer lifespan

years

Estimate how long an average customer continues buying. Example: 3 years.

7-Number Marketing Performance Calculator

Your marketing performance results

What to review before increasing budget

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