Do you have a business idea? Of course, you do. Why else would you be reading this article? Let’s have an introduction to digital marketing services tools available to boost sales online.

As most entrepreneurs will say, there is a wide gap between idea conception and an idea realization. What does this mean? Immediately an idea comes to you; it usually seems so appealing to you that you could almost layout every possible outcome in your head. A few months later, with all the efforts you’ve assigned to your business idea, it appears it’s no longer going to be a reality, can be heartbreaking. How do you overcome this? The solution is to validate your business idea. When you successfully achieve this, the process after that gets much easier



There is no room for panic when you discover your business idea already exists. I always encourage entrepreneurs to look up their idea of a product on Google or YouTube to check if it already exists. Even if it does, look for possible solutions to improve the products, make sure your business idea answers already pending questions about the existing products related to your plan. Conducting a thorough market survey will enable you to satisfy the market better on the release of your product. If you can confidently do all these, move on to the next step.


To enable your business idea to become successful, carefully study other brands dominating your business industry. Be on the lookout for keywords they use on their website and apply that to yours too. You don’t necessarily have to do everything they do because you’re just starting and you’re on a budget also. So, select a few cost-effective ideas, note different links they may have to come into their websites. The links are likely to be from well-known influencers in your target market.


As soon as you feel your idea is going to be achievable, the next thing you should do is to start building your brand. With social media giants such as Facebook and Instagram, that is achievable. Time is of the highest essence so the earlier you get started, the better. An idea that is validated today may be knocked off or even obsolete tomorrow.


Once you’ve selected a domain name, it’s time to build your online presence. You will agree with me that getting a team of experienced web developers to create a website for you can be quite expensive. The other affordable option is to create a landing page. What is a landing page? A landing page is a page where all your website traffic will “land.” On this page, you can invite your site visitors to sign up for your emails to get firsthand information as per your offers and services. This method is highly cost-effective and will save you the stress of building a full-fledged website.


What better way to advertise your business idea to thousands of potential buyers rather than where they hang out online. Social media giants such as Facebook and Instagram have devised more natural means of reaching out to your target market online. This decision to advertise will be one of the great digital marketing services. To make good use of these platforms, hire a professional to have you handle your social media accounts. Ensure that the person you hire to carry out this duty for you have the initiative to tailor out the right message, properly schedule your ads, narrow your audiences and finally make sure your ads are seen by the right people at the right time.

Ryan Nystrom, a software engineer at Facebook, has written a case study that will provide you with helpful insights when it comes to validating a niche on Facebook


Emails have proven to be the best method to direct traffic to your landing page. To achieve this, you need to have an extensive mailing list. I will give you four ways I use to gather a mailing list. Although there are more than four methods, these are what I’ve been using for years now, and they do the trick.

  • Offering call to action to subscribe for email
  • Leverage your network
  • Answering the question posted on Quora
  • Being on the LinkedIn groups

Sarah Peterson and Sean Bestor wrote a beautiful article on how to build an email list.

Judging from the fact that you won’t be able to handle all your emails, it is advisable to hire a freelance email specialist who will be responsible for replying your emails and sending out emails so you will have enough time to brainstorm, boost sales online and grow your business.

What Are the Best Digital Marketing Services You’ve Found to Promote Your Business?

From all this, it should now be clear to you that there are lots of people waiting to buy from you. But if you don’t reach out to them, you’ll never be able to increase sales. It’s good to acknowledge the fact that there are bigger competitions out there, but that doesn’t mean you won’t have a chunk of the market too. Thankfully, we have plenty of digital marketers who specialize in this area. And will be more than happy to help you out with the process. Have you tried out of the ideas listed to boost your business? Is there a new method you came up with that was successfully implemented? Share your thoughts below.